web agency in France and beyond

Maddlen is a craft studio,
that supports your digital transformation.

My 25 years of experience in digital as a merchant, consultant, expert, and technical director have led me to listen to many clients to build optimized solutions.

I support you through all or part of the stages of your digital project: strategy, design, implementation, launch, maintenance.

— Hervé Guétin

Contact
Hervé Guétin, Digital artisan
Adobe Commerce

  • Subject Matter Expert

  • Expert Developer

  • Expert Business Practitioner

Expertise
By listening to you in order to understand your business, Maddlen leverages its expertise to provide the most suitable solutions for your challenges.

Consulting

  • Digital strategy

  • Online sales

  • Project management

  • Web marketing

Design

  • Identity

  • User interface

  • Business features

  • Mockups (templating)

Engineering

  • E-commerce sites

  • Landing pages

  • Content management

  • SEO (Search Engine Optimization)

Maintenance

  • Operational monitoring

  • Updates and bug fixes

  • Customer support

Studies

  • Audits

  • Feasibility studies

  • Specifications

The name "Maddlen" is a tribute to the Monts de la Madeleine,
where nature enchants digital.
Les barrages Roannais à Renaison
Copyright www.roannais-tourisme.com
Projects & works

Geneva Industrial Services

Development of a shop for selling merchandise with Shopify.

  • Needs analysis

  • Specifications

  • Technical management

  • Execution

Rado

Revamp under Magento 2 for a major Swiss watch brand. E-commerce in 40 countries.

  • Feasibility analysis

  • Software architecture

  • Technical management

  • Full-stack development

Firmenich

B2B platform using Magento 2 for the market leader in flavors and fragrances.

  • Technical management

  • Custom ordering system

  • Advanced regulatory document management

  • Complex customer account management

  • Integration into the information system

Tissot

Creation and integration of a custom CMS for a major Swiss watch brand.

  • Feasibility analysis

  • Technical recommendations

  • CMS integrated within an existing Magento 2

  • Full-stack development

And also...

Chopard (Jewelry), Barbara Bui (Ready-to-wear), Undiz (Lingerie), Cleor (Jewelry), Le Petit Ballon (Wine), Souleiado (Ready-to-wear), Bexley (Leather goods), Chomette (Catering gear), Din Vanh (Jewelry), Maison Kitsune (Ready-to-wear), Panini (Publishing), Thermor (Thermal comfort), ...

Your project